Go Da Vinci

Go Da Vinci is a Czech initiative promoting STEM to the local youth. The initiative raises awareness on the STEM fields to high schoolers and university students by sharing infotainment content, such as scientific popularization, the listing of degrees, and the introduction of local professionals.

The challenge was to create a visual identity that is attractive to young adults. The identity sets itself appart from average STEM brands thanks to its colorfulness, approachability and overall playfulness.