Student Health Center Marketing Project

Bethany Loscher

Communications Specialist
Content Writer
Public Relations Manager
Canva
Gmail
Google Drive
Instagram
The objective of this project was to bring awareness to services offered by the Student Health Center on Truman's college campus. The group worked together to create a brochure, poster, and a mock Instagram profile.
In order to complete our objective, we created a Google Survey and sent out to students across campus, focusing heavily on Freshman students. Results from the survey allowed us to discover what students did and did not know about our campus' Student Health Center.
The poster lists the services offered by the Student Health Center. A simple and easy design with bullet points to keep it looking clean. We didn't want to overwhelm students with a lengthy poster. From personal experience, we knew students would not stand and read posters with an abundance of information.
The brochure expanded upon the Student Health Center and gave more information; such as, how to contact them, operating hours, and location.
We believed it was important for the Student Health Center to have social media presence for students. A majority of students on campus have Instagram and it'd be the perfect option for the Health Center! This would allow them to update students on different exam availability or seasonal flu shot availability! There could also be informational posts for students.
You can view the complete portfolio of this project here.

2018

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