Content Strategy & Editing for SaaS Platform

In this project, I executed a comprehensive website revamp for Cocoroco.com, which presented the unique challenge of addressing both B2B and B2C elements. My responsibilities included developing a content strategy and designing a new sitemap to enhance the site's structure and user experience. Additionally, I optimized the content for SEO, performed thorough keyword research, and ensured the copy was engaging and effective. I oversaw the entire copywriting process and edited the final content to maintain consistency and clarity. This project resulted in a more streamlined, engaging, and user-friendly website for Cocoroco.com.

Executed a full website revamp, including content strategy development.

Designed a new sitemap to improve site navigation and structure.

Addressed both B2B and B2C elements, ensuring relevant and targeted content.

Optimized content for SEO and performed keyword research.

Oversaw copywriting to ensure alignment with the content strategy.

Edited final content for consistency, clarity, and engagement.