Picnic in Seoul: A Taste of Korea

Chau Nguyen

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Campaign Description:
Welcome to "Picnic in Seoul," a culinary journey that brings the essence of Korean flavours to your picnic blanket. This photoshoot campaign is designed to showcase the vibrant, rich, and diverse tastes of Korea, with a spotlight on our delectable picnic set: crispy popcorn chicken, savoury kimbap, and luscious japchae.
The Setting: Imagine a serene park, with lush greenery and the soft buzz of the city in the background—the perfect backdrop for our Korean picnic. Our photoshoot will capture the essence of a leisurely afternoon spent under the sky, where every bite transports you to the bustling streets of Seoul.
The Stars of the Show:
Popcorn Chicken: Crisp on the outside, juicy on the inside—our Korean-style popcorn chicken is glazed with a sweet and spicy sauce that dances on the palate. Each piece is captured glistening under the sunlight and tells a story of flavour and crunch.
Kimbap: A symphony of colours and textures, our kimbap is rolled to perfection. The vibrant vegetables, tender rice, and various fillings, snugly wrapped in seaweed, will be photographed in slices that reveal their rich, enticing interiors.
Japchae: Silky sweet potato noodles, shimmering with a delicate sheen of sesame oil, interwoven with crisp vegetables and slices of beef. The japchae will be styled to showcase its glossy appearance and a sumptuous variety of ingredients.
The Ambiance: Each photograph will not only highlight the beauty and allure of the food but also invoke the sense of a carefree, stylish picnic. Accessories like traditional Korean fabrics, modern picnicware, and elements of Korean culture will be artfully placed to create a scene that invites viewers to step into a world where every meal is a celebration.
The Objective: Our goal is to enchant and entice food enthusiasts, picnic lovers, and cultural explorers alike. We aim to capture the imagination of our audience, making them yearn for the experience of a Korean picnic, no matter where they are. Through captivating visuals and storytelling, "Picnic in Seoul" will elevate the food & beverage experience, making it not just about the taste, but about the memories created.
Join us as we lay down our picnic mats and unfold a feast for the senses, capturing moments of joy, discovery, and culinary delight that will leave viewers craving for more.
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Posted Apr 2, 2024

This photoshoot campaign is designed to showcase the vibrant, rich, and diverse tastes of Korea, with a spotlight on our delectable picnic set.

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