Logo & Brand Identity

Bridging physical & digital products through seamless visual language

The biggest feedback that we got was that people don't see a relationship between our physical and digital products. The client's website color and style do not carry its meaning through to the product nor does it vice versa.



Design Decision: Create a logo or branding that represents our brand. The goal was to design a logo that represents our physical products digitally.







Logo Development



On Brand



Versions & Iterations



Final Pick



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