Walgreens | Web & App UX/UI Re-branding

Project Goals:

In this project, our primary goal was to enhance the application's user interface design to align with the modern and trustworthy visual elements of their rebranded identity.

Responsibilities:

I had the opportunity to collaborate with a team of 15 UX designers and researchers to develop an innovative UI concept and provide strategic recommendations geared towards enhancing the holistic user experience, with a specific emphasis on optimizing the Homepage.

Challenges:

Transitioning the app from retail to healthcare offerings presents various challenges.

The shift in user expectations

Balancing Complexity and Simplicity

Integration of New Visual Elements

Ensuring Regulatory Compliance & Health Information Privacy

Solution:

The new design was improved with a modern look and the brand colors, fonts, and UI elements were updated.

Aligning the brand as a healthcare provider and accessibility was a top priority. Users are now able to easily navigate the app for their extensive healthcare services without being distracted by retail promotions.