Marketing Materials for a Coding Institute

Since November 2022, I've been working closely with 42 Prague, collaborating with the marketing department to refine the corporate identity within established guidelines. My work includes organizing social media communication and creating templates. A key part of my role is designing various corporate presentations for students and partners, each with its own tone of voice and graphic style.

In 2022, I created illustrations for the annual report, ensuring they aligned with the campus's visual style and spirit.

In the summer of 2023, I helped consolidate various materials into a comprehensive brand book. This included curating content, designing layouts for outdoor ads, and digital communications. A key focus was creating a grid system to ensure a cohesive brand perception.

In addition to digital assets, I specialize in creating print-ready materials, including merchandise, navigation elements, and internal communication tools for students on campus. I ensured quick technical preparation of files and provided valuable advice on printing specs and material choices.