Instagram Aesthetic & Lifestyle Content

Instagram Aesthetic & Lifestyle Content Direction — 1286 CRAFT

A curated lifestyle content concept created for 1286 CRAFT, focused on building a clean, cohesive and elevated Instagram presence.

I developed the visual direction in Figma, creating a consistent editorial system across lifestyle photography, image selection, composition and short-form video. The series follows one recognizable visual identity across city, flower-market, gallery and travel-inspired moments, using warm neutral tones, natural lighting and subtle brand placement to keep the feed connected without making every post feel repetitive.

For the video content, selected still concepts were developed into short lifestyle Reels with natural movement, smooth pacing, cinematic transitions and soft background music. The goal was to demonstrate how individual photos and clips can work together as one polished Instagram aesthetic while maintaining a natural, personal feel.