Internal Communications Video Series

The brief was to create a series of videos that would become the clients primary channel of cascading company updates and news stories from departments across the globe.

The client had three main objectives:

Create a TV inspired corporate video series that delivered 2-3 larger news stories and 9-12 smaller bitesize updates.

Demonstrate the global nature of the business by bringing news stories from all over the company.

Align with the company's internal comms strategy and brand values/behaviours.

The solution was to produce three 25-30 minute videos each supported by a virtual broadcast and virtual Q&A from the ExCo team. Each video would consist of an overarching thread that would tie together 2-3 main stories, interlaced with 9-12 bitesize news updates from around the business. Drawing inspiration from UK TV shows such as The One Show and Ant and Dec's Saturday Night Takeaway, a fast-paced yet highly compelling and emotive program was produced. This resulted in over three thousand views per episode and stellar feedback from senior stakeholders and the wider business.

Episode 2 - Feature 2: https://www.imperialbrandsplc.com/content/dam/imperialbrands/corporate/videos/healthier-futures/imperial-skruf-zero-carbon-2040-v10.mp4

Episode 2 - Feature 3: https://www.imperialbrandsplc.com/content/dam/imperialbrands/corporate/videos/healthier-futures/Health-Safety-Cambodia-Full.mp4

Services provided:

Scriptwriting

Storyboarding

Location scouting

Video production

Video edit

VO production

Animation and GFX production

Live stream production

Project management