The Overview Emily Cherkin, M.Ed., is a nationally recognized expert who empowers families and schools to prioritize relationships over screens. The mission was to design a comprehensive website that balances her roles as a professional speaker, bestselling author, and global policy advocate.

The Challenge The website needed to present high-stakes research - such as student privacy risks and mental health statistics - in a way that remains approachable and "judgment-free" for parents and educators.

Data-Driven Storytelling: Custom data visualizations and "By the Numbers" grids illustrate the scale of the digital crisis.

Three Pillars UI: A clear, icon-based breakdown of the "Tech-Intentional™" philosophy: Less is More, Later is Better, and Relationships Before Screens.

Resource Integration: A dedicated area for the "Unplug EdTech Toolkit" provides tangible advocacy tools and drives newsletter growth.

Policy Engagement: A specialized section for global policy impact, detailing funding goals for international advocacy and school-based presentations.

The Outcome A professional, authoritative website that bridges the gap between advocacy and education. The site serves as a global hub for Emily’s speaking career, book sales, and policy-changing initiatives.