Brand Extension in Action: Developing

Brand Extension in Action: Developing a cohesive visual identity across complex packaging geometries.

Inspiration: Every child loves a good story. I wanted to design packaging that feels like a storybook character come to life—turning snack time into an adventure with friendly animals, vibrant colors, and unique shapes that stand out on any shelf or kitchen counter.

Project Explanation: Excited to share a look at my latest comprehensive packaging design project for Kole (Healthy Snacks • Happy Kids)! I developed a fully integrated range of packaging assets—from star-shaped multigrain snack boxes and crescent moon cookie tins to book-themed biscuit boxes and grain bar lunchboxes. Each product features tailored animal mascots and crisp layouts that clearly highlight nutritional benefits, creating a delightful unboxing experience for both parents and kids.