A bold brand featuring a cartoon skull and punchy colour palette for Twitch Streamer, Man at Arms. This brand identity design features a range of assets that accompany the main skull logo mark.

Man at Arms came to me whilst I was working in the gaming world and asked for a rebrand of his existing logo and brand identity. He knew that he wanted to feature a cartoon style skull throughout the branding and a nice yellow colour. The yellow needed to be punchy enough but not too bright and in your face. There wasn’t much to go on with regards to existing branding so I started from scratch.

The brief challenged me to design a skull illustration that did not look to life like or too cartoony. I had to find a happy medium between the two. This also had to work well as a logo design but also for social platforms such as Twitter and Twitch. Introducing the yellow colour would be fine and it would give a nice contrast between the white and black of the skull illustration. 

The Man at Arms project took advantage of my Starter Branding Package. As with all of my logo design projects I started with a few sketches in my trusty sketchbook. I then presented the 3 concepts that I thought best answered the brief. The client then chose their favourite design route for me to then move onto creating the vector designs. When final approval was complete I moved onto creating all of the accompanying brand assets. This led me to creating some brand patterns that the client could use as background patterns, packaging, etc.

Once everything was complete and the client was happy I created a one page style guide that the client can refer to when using their new assets. This document can also be sent to 3rd party companies when wanting to make sure the brand looks cohesive across all media.

Man at Arms was really impressed with the outcome of their rebranding project. I certainly had a lot of fun creating the new branding. Especially as it included a cute looking skull mascot which can now be used throughout their content and streams.

This project is a great example of how I can help other content creators have a solid brand to make them stand out from the hundreds and thousands of other content creators.