From food truck festival we got the project to do their branding for their annual festival.
PROBLEM
They want to include a new target audience in their festival (the youngsters).
SOLUTION
For their new target audience cartoony vibes and drawings is a good contact point. So by taking that in mind we created a new brandguide.
NEW BRANDGUIDE
FLYERS
Now that we had the new styleguide we started with sketching designs for the 2 flyers. And then the realisation of the sketches into posters and flyers.
Final sketches
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Posted Jul 8, 2024
Trek is a foodtruck festival that returns every year