Orion Athletics | Brand Identity by Amine ElouOrion Athletics | Brand Identity by Amine Elou

Orion Athletics | Brand Identity

Amine Elou

Amine Elou

Verified

Billboards
Billboards
ORION — Built for performance, defined by identity.
ORION Athletics is a performance-driven brand focused on CrossFit and functional training accessories, designed to equip athletes with high-quality gear that enhances performance without compromising style.
Starting with core products like finger grips, gym hand grips, and speed skipping ropes, the brand is built to scale into a complete ecosystem including strength belts, knee protection, and eventually a full apparel line.
Positioned at the intersection of performance, aesthetic identity, and community, ORION aims to stand out in a saturated market by offering more than just equipment.
Orion represents an emblem of belonging for athletes at every level, from beginners to elite competitors. 
With a strong ambition to bring something new and fresh into the world of CrossFit, Hyrox, and sport in general, ORION Athletics embodies a unified system where performance meets design, and where athletes can train, perform, and express their identity with confidence.
Logo and mark
Logo and mark
color palette
color palette
logo in action
logo in action
logo in action
logo in action
business cards
business cards
favicon
favicon
flag mockup
flag mockup
packagings
packagings
insta posts templates
insta posts templates
posters
posters
partenarship template
partenarship template
website
website
insta stories
insta stories
signage
signage
brand guidelines
brand guidelines
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What the client had to say

Amine is a great freelance, graphist and designer. The logo and brand identity he built for ORION Athletics, is amazing and very differentiating. It was smooth, responsive, quality work and good communication all along the project.

orion athletics, ORION Athletics

Jan 26, 2026, Client

Posted May 9, 2026

Orion Athletics | Brand Identity

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Timeline

Jan 6, 2026 - Feb 4, 2026

Clients

ORION Athletics