The main focus of the article: To convince the target of young skeptical college graduates to give a damn about style for a fashion blog and brand.

My contribution to the project: I wrote an engaging and informative article that highlights the importance of style in both personal and professional life. I used a personal approach to make my points. I also included practical tips from real-life experience such as how to find a fashion role model and how to shop with a friend. I used provocative language, such as "don't give a damn," which is likely to pique the reader's interest. The title is inclusive. It doesn't assume that the reader is interested in developing their personal style. Instead, it starts with the assumption that the reader doesn't care about style and then goes on to explain why they should.

Final results: The client was very happy with the article and said that it was just what they needed.

By Lia Vivas

Listen up! Style is not just for celebrities and fashion bloggers. It's also important for you. In today's world, your image is everything. And that includes your clothes. I see you're a bit skeptical about the power of clothing, but I'm here to convince you to give a damn about style. I get it, I was also a 22-year-old college graduate myself. No one could get me out of my jeans and trainers. I know that you're probably busy figuring out your career, your relationships, your mental health, and your life in general. But I promise you that taking the time to develop your style is going to get you closer to finding all of those other important aspects of your life. Building the foundations of your signature style now is an investment that will pay off in the long run.

Now, if you don´t believe me, that´s fine. Read on and we´ll see if you still think the same at the end. 

First impressions matter. When you meet someone for the first time, they make a judgment about you based on your appearance. This may seem unfair, but it's human nature. A well-put-together person will be perceived as more confident, competent, and trustworthy.

Style is a form of expression. Your clothes show the world who you are and what you're about. It is not about being “this” or being “that”, whether you're preppy, punk, or somewhere in between, it doesn´t matter. What matters is being true to you, your style is the part of your voice that can be heard even before you have said a word. This is especially important if you are trying to build your brand.

The style gives you superpowers. While is true the habit does not make the monk, it certainly helps. Superheroes would not have their signature look if their style was just disposable. The truth is, when you find your true style it feels like stepping into your skin. How good and comfortable is that? Talk about a boost of confidence!  

Style can help you attract new people into your life. Yes! people who share your interests. There is no better way to reach out to future colleagues, business partners, and friends than using your image as your presentation card. 

This is all about you, you are the protagonist of your own life, so don´t you want to dress the part? Take the spotlight you deserve and I´ll show you how you can achieve it. Here are a few tips to develop your style:

Start by getting to know yourself. What are your likes and dislikes? What are your values? What kind of lifestyle do you have? Once you have a better understanding of yourself, you can start to build a wardrobe that reflects your personality. 

Don't be afraid to experiment. Try different styles and see what works for you. Don't worry about being perfect. The most important thing is to find clothes that make you feel confident and comfortable.

Invest in a few key pieces. You don't need to spend a lot of money on clothes, but it's worth investing in a few high-quality pieces that will last. Think, by the time I´m 30, what are the key items I want to still have in my wardrobe? A good pair of jeans, a classic blazer, and a few versatile dresses are a great foundation for any wardrobe.

Accessorize. The right accessories can elevate your outfit. A statement necklace, a pair of cool sunglasses, or a great bag can add personality and style.

And of course, as with everything in life you have to adapt. Not every outfit will be the best for every situation. There are a few things to consider as you grow into the new roles in your life: 

For job interviews, you want to dress professionally and appropriately for the company culture. In traditional industries, a classic suit or dress is always a safe bet. In tech practical, and presentable is enough, think business casual. In creative industries, you have to showcase some of those vibes in your outfit, keeping it within the office attire. 

For networking events, you want to dress to impress. The key here is “outreach”, dress for the job you want to have, and the role you want to play in your industry. Be bold, make a statement, and trust your instincts. You´ll get a glimpse of the future you and the people you meet will notice too. 

For social events, you can dress more casually but still try to always look put together. Looks that are created to showcase who you are effortlessly will shine here.  A cute dress, a graphic shirt and a skirt, or jeans and a blazer are all good options.

No matter what your style is, there are a few things that everyone should keep in mind when dressing:

Fit is key. Clothes that fit well will flatter your figure and make you look your best. This is a real Goldilocks situation. Not too tight, not too loose, but just right. 

Pay attention to the details. Make sure your clothes are clean and pressed, and that your accessories are in good condition. Be ruthless about this, if you have a torn and worn shirt you keep for sentimental reasons, store it where it belongs in memory lane, and give way to pieces that show who you are now they will take you where you want to go. 

Be yourself. Don't try to be someone you're not. The best way to look stylish is to wear clothes that make you feel confident and comfortable. Make the clothes work for you, not the other way around. 

I know that it might seem a lot at first, but  I can´t stress enough how important it is. When you look good, you feel good. And that confidence can help you achieve your goals in all areas of your life.

If all of this is too overwhelming, break it down into smaller steps. Take it little by little, there are many ways to ease into the task of curating your style. 

Find a fashion role model. Is there someone whose style you admire? Pay attention to what they wear and try to incorporate some of their elements into your wardrobe. You can create an inspiration board, a Pinterest with images of people whose style you admire or who inspire you. 

Don´t get taken away by trends in fashion magazines and blogs. Yes, it is nice to stay up-to-date on the latest trends and get inspiration for new outfits. But no, basing your whole style on trends that come and go will only get you tired, and frustrated and it will most likely not bring out your better self. 

Shop with a friend. When it´s hard to decide for yourself, just look at the face of the other person when they see you in a new style. They either have a light-up moment, a smile, or widened eyes. Having a second opinion you can trust and who understands your style goals can be helpful when you're trying to decide on new clothes.

Find a system that works for you. There are many stylists out there who have curated guides and created systems to help you achieve the goal of finding your style. From Kibbe´s Body Types and Kirshners´essences to Marie Kondo´s Joy, Capsule Wardrobes and Core Aesthetics; they all have nice step-by-step instructions to get you started, and you can take it from there.  

I hope this article has convinced you to start giving a damn about style. Remember, it's not about being perfect or spending a lot of money. It's about finding clothes that make you feel confident and express your personality. So go out there and have fun with it!