Overview
Tara Heppell, of Tara Heppell Consultancy, sought website copywriting services ahead of her rebrand.
Since launching her business more than 20 years ago, Tara had shifted from being a PR specialist to becoming a full-service business development consultancy. The new website needed to reflect this.
Content
I collaborated closely with Tara to design the website content framework, developing a 'People, places, spaces' tagline to encapsulate her approach. I then crafted brand messaging for the Homepage, About, and Services pages – ensuring the copy aligned with the brand's updated business strategy.