PHMG: Dynamic On-Hold Marketing for Brands Worldwide

Sophie Howarth

Researcher
Content Writer
Copywriter
Excel
Microsoft Word
Teams
PHMG
Content In my role as a copywriter for leading audio branding agency PHMG, I produced dynamic audio branding scripts for businesses in literally every sector of the global market. Writing for both B2B and B2C clients in industries ranging from funeral homes to clothing boutiques, I learned how to conduct exhaustive brand research and adapt my tone to suit different audiences. Each script consisted of between 6 and 12 prompts, and each prompt would be just 30 seconds in length. This meant learning how to convey a lot with a little, ensuring key elements of the brief were communicated – achieving a peak conversion rate of 98%. This role also involved creating engaging sample scripts for prospective clients in tight turnarounds – achieving a peak conversion rate of 47%. During my time at PHMG, I also contributed to the company blog with insights from the world of audio branding, and articles on related content. Key responsibilities My role at PHMG involved consistent collaboration between various teams. I worked alongside the account management team to onboard new clients with welcome calls – developing a deeper understanding of their brand and fostering strong working partnerships. I also communicated regularly with the in-house team of composers to ensure cohesion throughout the entire content creation process – from script writing through to music production. In addition, I consulted the sales team when writing sample scripts to leverage their client relationships and understand the specific pain points and goals of our prospects.

Ashley Foods Inc.

Prompt 1: A great plate tells a great story, and Ashley Foods is here to help our clients do just that. Our consistently fine cuts will have your customers queuing around the corner – and then coming back for more. For a full list of our products – including dry-aged beef, wild game, and an abundant selection of continental cheeses, visit
Prompt 2: We understand the pressure of hosting for the holidays, and we want to make sure you impress your in-laws! Since the turkey’s the star of most holiday meals, we dedicate time and effort into ensuring all our turkeys are premium quality. Let us know how many people you’re feeding in just a moment, and we’ll tell you where our turkeys were raised, what size you’ll need, and even offer seasoning tips! Thanks for holding.

Advantage Plumbing Inc.

Prompt 1: It’s no secret that in rains here in Florida. In fact, it rains almost every single day! And while our rain showers are often short-lived, they’re enough to get you down from time to time. So, make sure poor plumbing isn’t getting you down, too! The Advantage Plumbing team does whatever it takes to deliver quality service with long- lasting results. We’ll even help you spot minor faults before they become big problems. Head to A P I dash orlando.com for handy tips on things like when a re-pipe’s recommended, and how hot your home’s water should be. Prompt 2: It feels like these thunderstorms are never-ending at the moment! But hey! Did you know the longest lightning bolt ever recorded was in Oklahoma back in 2007? Just a single bolt travelled 199 miles, going across three-quarters of the state! And if you think our weather knowledge is wide-ranging, wait until we share our plumbing expertise with you! We’re equipped to handle residential new construction, commercial construction and plumbing repair, gas piping, backflow testing, and so much more. View our capabilities in full at A P I dash orlando.com. Prompt 3: About 2,000 thunderstorms rain down on Earth every minute. But despite our current forecast, these aren’t all taking place in Florida! However, the Advantage Plumbing team knows there’s nothing worse than sheltering from the showers without a hot bath waiting for you, or even just functional central heating! Let us make sure your home or business is in full working order when you’re connected. Prompt 4: There are some things which just hold true. For instance, a faucet dripping once per second can waste more than 3,000 gallons of water annually… the toilet is flushed more times during the Super Bowl halftime than any time during the year… and some species of frog get noisier right before it rains. As a B B B-accredited company and a member of the Greater Orlando Builders’ Association, Advantage Plumbing is committed to helping you ensure the Florida showers remain outside your property. Don’t let heavy rainfall damage your pipes – we’ll be right with you to tell you more. Prompt 5: The most damage ever wreaked by a thunderstorm was back in 1995, when hailstones bigger than baseballs fell in Texas. Here at Advantage Plumbing, we know Mother Nature’s a force to be reckoned with. Though we may not be expecting any hailstones big enough for Sixto Sanchez to hit a beamer across Broward Stadium, it’s always better to be safe than sorry when it comes to stormy weather. We’ll make sure your drains aren’t clogged with debris, and prevent sewage from backing up into your property. Visit A P I dash orlando to read up on our services.

Carriage Services of CT - Bergin Funeral Home

Prompt: There are tons of difficult calls you have to make following the departure of someone dear, so Bergin Funeral Home is determined to make this one easy. Our commitment to you begins as soon as you pick up the phone – and we’re still here for you beyond the service, too. Let us ease the burden of grief by guiding you through planning a graceful service – whether a cremation or traditional burial. We’ll be with you shortly.

Cusamano Insurance

Prompt 1: What are your simple passions? For some, it’s a sunny stroll around Mount Washington. For others, it’s catching a Steelers’ win with the whole family gathered around the T V. For the Cusumano Insurance team, it’s providing worthwhile insurance policies at prices you can afford. And just one simple trip to the app store on your phone could save you even more money on your auto policies – we’ll tell you more in just a moment. Prompt 2: We understand insurance is often a whole lot of small print and not a lot of fun! But as a proud Trusted Choice independent insurance agent, we’re passionate about protecting the people of Pittsburgh and their assets; so no matter if your needs are personal or commercial, we’ll tackle the tedium so you can focus on the finer things in life. We can’t wait to put 120 years of collective experience to work for you.

Berry Coffee Company

Prompt 1: Berry Coffee’s here to keep Minnesotans caffeinated – whatever your bean, blend, or froth preference. Having grown from humble beginnings as a simple, one-truck service back in 1979, we’re proud to now deliver a world-class service as the number one Minneapolis office coffee service provider – all while staying grounded. So, show your staff you care with the coffee that truly quenches. We’ll be right with you. Prompt 2: Team spirit, innovation, and communication are all the makings of a great office environment. But if we’re being honest, there’s one thing that really keeps things moving, and that’s caffeine. And luckily for you, Berry Coffee has been mastering the flavor, aroma, and roasting perfection of your employees’ favorite fix Up North for over 40 years. Browse our portion packs, whole-bean bulk products, syrups, grinders, espresso machines, and more at berry coffee.com.

Brunetti:

Prompt: While Brunetti began its story back in 1985, it’s the Angelé family that’s been filling its pages since 1991. It was then that our founder, Mister Giorgio Angelé, facilitated our iconic transformation into a truly authentic Roman Pasticceria. Today, with his expertise of over 80 years of pastry experience, you’ll find Giorgio at home in the kitchen of Brunetti, bringing you the European sweet treats you know and love. Stay on the line to speak with our team.

Forest Glen Golf & Country Club

Prompt: For a dining experience that’ll awaken all five of your senses, visit Forest Glen’s on-site restaurant. Our menu has something for everyone – from all-American classics you know and love… to Bavarian delicacies that’ll transport you to another continent. And that’s before we’ve even got started on the surroundings – immerse yourself in the sights, sounds, and feel of our glorious location while you enjoy your food. For further details – including our dress code – visit forest glenn C C.com.

The Casino at Dania Beach

Prompt 1: Hold onto your sides while we prepare you for a-laugh-a-minute at Marvin Dixon’s 50 Shades of Comedy event. Taking place on February 1 st , this Super Saturday edition is sure to bring the house down – with Tyler Craig, Damon Williams, Brandi Denise, and J J from the Sip all taking to the stage to give you some comic relief, just in case your team doesn’t win the Super Bowl. To book your tickets today, search for ‘The Casino at Dania Beach’ on Facebook. Prompt 2: If you’re a hunk of burning love… or you just can’t help falling in love… celebrate Valentine’s Day the way you should... with The King. We’ve got one of the most convincing tributes to Mister Elvis Presley around – right down to those swiveling hips. David Morin’s even taken the pilgrimage to Graceland himself. Catch his blues – and moves – on Friday, February 14th , right here at The Casino at Dania Beach. You’ll find the details on our Facebook page.

River Oak Cabinetry & Design

Prompt: Your cabinetry’s so much more than just furniture – it’s the backdrop for years of family memories to come. So make sure yours is carved with quality and care. River Oak is proudly family-owned and operated, offering up our expertise to create beautiful, timeless designs stamped with love. So for truly personalized service and products that’ll truly stand the test of time, stay on the line. We’ll be right with you.

Fun-N-Sun RV:

Prompt 1: Family-owned and operated, Fun-N-Sun R V is more than friendly and helpful – our service is award-winning. But enough about us, let’s talk about you. Is this your first time purchasing a recreational vehicle, or are you upgrading an old model? Are you hoping to camp in the wilderness, or would a city-adjacent R V park suit you better? We won’t just talk you through your purchase, we’ll service and maintain it, and offer top tips for your trips, too. For further details on all we have to offer, including affordable finance options, visit F N S R V.com. Prompt 2: There’s no freedom quite like your very own home-on-wheels. You can hit the road at a moment’s notice – provided it’s the school holidays and you’ve got the time off work. And if the kids have flown the nest and you and your other half are embracing retirement, what better way than with a quality camper from Fun-N-Sun R V? Bringing you an extensive range of new and pre-owned models, we’ve got something for every budget. Say goodbye to mundanity, and hello to spontaneity, in just a moment.

2019

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