MYC: Reinventing a Dynamic Content Agency

To celebrate our agency's remarkable decade of growth, we embarked on a transformative journey to redefine our brand identity. Leading the content elements of the rebrand, I collaborated closely with the wider team to refresh our brand values with our aspirations, ensuring resonance with our audience throughout. Website audit I conducted a comprehensive review of our existing website content, analysing each page and section to to identify opportunities for improvement and alignment with our new brand identity. This involved a thorough examination of tone, messaging, and visual assets to ensure coherence and consistency across all touchpoints. In addition, I collaborated closely with our design team to seamlessly integrate the updated content within the framework of our website's new design, optimising both form and function. SEO enhancement Working in partnership with SEO agency Six Search, I leveraged keyword research to strategically distribute relevant keywords into our content, enhancing our agency's visibility in the SERPs by up to 20%, and successfully generating new leads for the business.