2017 was the 50th anniversary of San Francisco's "Summer of Love", and we wanted to capture the spirit of that legendary summer. We designed a brand new Identity Logo, as well as iconography that was eventually featured on the 30-foot tall trusses that all of the runners started and finished through. 

In 2018, Team Wasserman announced that they were announcing an extension of the race: the Breakers Bonus. We created various logo lockups, and ultimately landed on one that spotlighted the mascot of the race, Ape Hasbury.