MYC: Highlighting the Expertise of a Content Agency

Sophie Howarth

Researcher
Content Writer
Copywriter
Asana
Google Drive
WordPress
Blogs In my role as a copywriter for Making You Content, I contribute to the agency's internal marketing efforts – producing content for the company blog, as well as supporting social media posts. This requires me to keep my finger on the pulse of the marketing industries, as well as the industries in which our clients operate, to produce content that's topical and engaging. Content examples:
Brand I've also been instrumental in repositioning the agency's marketing ahead of our 10 year anniversary rebrand. Working in partnership with our Director and Senior Editor, I came up with fresh company values that align with how the agency has evolved over the years, developed tone of voice guidelines to outline the new key messaging, and created new website content that aligned with the key messaging and our SEO strategy.
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