Caprese Visual Identity and Branding
Luis Román
Goal: To craft a vibrant and modern brand identity for Caprese Pasta Salad Bar that reflects its fresh, Italian-inspired offerings while enhancing its local presence through a visually engaging and cohesive social media strategy.
Process: Researched Italian food culture and local trends to align the brand's vision, designed a fresh and modern logo with cohesive brand assets, and curated a visually engaging social media strategy that highlights the restaurant’s dishes and ambiance.
Caprese's Social Presence
Caprese's Branding and Placement
Caprese Logo and variations
Caprese's Brand Colors
Caprese's Type
Caprese's Patterns
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Posted Dec 20, 2024
Crafted a vibrant brand identity and social media strategy for Caprese Pasta Salad Bar, showcasing fresh ingredients, bold flavors, and Italian-inspired charm.
