Goal: To craft a vibrant and modern brand identity for Caprese Pasta Salad Bar that reflects its fresh, Italian-inspired offerings while enhancing its local presence through a visually engaging and cohesive social media strategy.

Process: Researched Italian food culture and local trends to align the brand's vision, designed a fresh and modern logo with cohesive brand assets, and curated a visually engaging social media strategy that highlights the restaurant’s dishes and ambiance.