Rael Company Branding

Brand Strategy, Brand Identity & system, Typeface Design,

Art Direction

Esset Guidelines, Branded Collateral

2022 – 2024

Rael is a total care brand that supports every stage of a woman’s life cycle, with a focus on holistic cycle care.

The name ‘Rael’ originated from a typo made while typing ‘real organic,’ which became a strategic approach to naming and the foundation of the brand’s philosophy.

The Rael logo communicates the trust of a global brand, while the nature-inspired communication logo, ‘Leaf R,’ serves as a core brand asset.

These two logos can be used independently or together—

the Rael logo is primarily used for corporate branding, (Business card, Stationary, Hoodie.)

while the Leaf R logo appears across all consumer-facing touchpoints to convey the brand identity. (Delivery box, Package, Cotton bag and Ad.)