Macarons by Melina Brand identity
Floriana Elsegood
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop
Procreate
Macarons by Melina is a gourmet bakery shop from Patagonia Argentina. More specifically from Comodoro Rivadavia and now in Neuquen City.
Their main product and star of the show are macarons. Melina has taken those products from French pastries and adapted them to Patagonia. Using native products such as corinths, caulks, rosehip among others.
In addition to adapting recipes, a rock imprint has been given to the pastry shop, which usually uses pastel colors typical of its production.
