Furique — Brand Identity Concept Furique

Furique — Brand Identity Concept Furique is a portmanteau of fur and unique. Every animal has a distinct personality, much of it expressed through body language. Ears are extraordinarily expressive and instantly identifiable across species, making them the perfect visual shorthand. The mark places a cast of different ear silhouettes peering over a picket fence — each one distinct, each one unmistakably theirs — capturing that familiar moment of joyful anticipation as a pet waits at the threshold for you to come home.