Impact Perfumes, a premium fragrance E-commerce brand, sought a website redesign to elevate its online presence, enhance user experience, and fortify customer relationships.
Objectives
The primary goals were centered around building brand awareness, boosting sales, improving user experience, and fostering customer connections.
Challenges Faced
Understanding and meeting the specific needs of Impact Perfumes posed challenges in platform selection, product management, UX design, security, payment processing, shipping, and scaling the business.
Creative Process
Drawing inspiration from luxury and sophistication, the design team curated a luxurious, professional, and minimalistic theme with black, gold, and white elements. These included the brand's black and gold colour scheme, Robot and Kaushan Script fonts, and custom icons.
Impact Perfumes
Client Collaboration
Close collaboration with the client was pivotal throughout the development phases, fostering clear communication, active listening, and a structured feedback loop.
Outcome Achieved
The final website showcased a professional and minimalistic aesthetic, leading to increased sales, revenue, brand recognition, streamlined operations, improved customer experiences, and a competitive edge for Impact Perfumes in the fragrance E-commerce realm.
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Posted Dec 4, 2024
Redesigned Impact Perfumes' e-commerce site with a luxurious, user-focused design, boosting sales, brand recognition, and customer experience.