You know what's really fun? Games. Know what could make it even better? A vacation.
In one of my favorite projects, I was tasked with finding 10 different landmarks in a city — all within walking distance and all related by a common theme — then writing quippy descriptions for each.
Each stop was associated with explicit walking directions, a little information about the area and location, plus some media to keep things interesting. Lots of memes, gifs, and emojis kept this one fresh.
The first city scavenger hunt, Mad-Town Sugar Rush, featured some of the best desserts downtown Madison has to offer. We explored classic restaurants, up-and-coming coffeehouses, custom chocolatiers, and everything in between. And yes. I was absolutely starving by the time I finished this one.
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Not quite as tasty, my work with the startup dog-friendly online travel agency, Romingo, helped put them on the map.
This new brand needed a definitive comparison of their offerings vs. the big name booking sites.
I was tasked with researching Romingo’s methods, rating systems, and guarantees, then seeing how they stacked up. Compared to the biggies like BringFido, Expedia, and Booking.com, Romingo really shines in its user-friendliness.
I used Romingo’s data and policies to write thorough comparison copy in a voice true to brand. To maintain byline uniformity, this piece was ghostwritten.
