Sawasdee Soleil

2024 Brand Identity, Art Direction, Packaging Design The project creates a city-exclusive collection for Earl of East, a London-based fragrance brand, introducing a fragrance line that captures the essence of Thailand’s landscapes and culture. Sawasdee Soleil fragrance combines the warmth of the traditional Thai greeting “Sawasdee” with the optimism of “Soleil,” meaning sun, evoking Thailand’s bright, sunny days and relaxing atmosphere they bring. Centered around the marigold flower (Dok Dao Ruang), renowned for its cultural significance and association with positivity and prosperity, the fragrance reflects the spirit of Thai culture.