Artistto: brand identity and website
Rudransh Singh
Brand identity and website for Artistto, a community of 2,000+ musicians, performers and visual artists that began as a WhatsApp group.
Challenge
The community was alive but had no face
Too polished and the artists would not recognise themselves
Too raw and nobody outside the group would take it seriously
What we did
One idea: the stage. A bold, all caps wordmark whose O is a microphone
A palette of Zesty Orange and Reddish Magenta against Charcoal Black and Pale Gray
Brand strategy, logo and wordmark, colour system, brand guidelines, display website
Outcome
A complete identity system and a display website, live at artistto.com
A visual language that matches what the community built
A front door that no longer sends people to a group chat
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Posted Oct 15, 2026
Brand identity and website for Artistto, a community of 2,000+ musicians, performers and visual artists that began as a WhatsApp group.
