Go-To-Market Strategy for a corporate tech initiative
Nuraishah Abu Bakar
I pieced together a Go-to-Market Strategy for a new tech initiative within the company. The team rolled out an MVP for a virtual platform and I spearheaded the digital marketing campaign and branding exercise. We saw a 4,500 organic sign ups upon launch at the Singapore FinTech Festival 2019 and a 20% return rate post-event. Download the sales deck here.
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Posted Sep 5, 2023
I pieced together a Go-to-Market Strategy for a new tech initiative within the company.
