Go-To-Market Strategy for a corporate tech initiative

I pieced together a Go-to-Market Strategy for a new tech initiative within the company. The team rolled out an MVP for a virtual platform and I spearheaded the digital marketing campaign and branding exercise. We saw a 4,500 organic sign ups upon launch at the Singapore FinTech Festival 2019 and a 20% return rate post-event. Download the sales deck here.