Grow Smarter and Give Us Five

Overview :I spearheaded the development of the Grow Smarter St. Petersburg website and content strategy, aimed at supporting local small businesses during the challenging times of the pandemic. This multifaceted project involved website design and content creation, an engaging social media presence, an annual plan, and a community-driven initiative known as "Give Us Five."

Website Design and Development: I took charge of designing and building the website using WordPress, ensuring an intuitive and user-friendly interface.

Content Creation: I crafted compelling and informative content for all website pages, authored weekly blog posts, and curated corresponding social media content to engage the audience effectively.

Annual Plan: I played a pivotal role in designing the annual plan, outlining the strategic direction and objectives of the project.

Bounce Rate Reduction: Through meticulous website design and content optimization, I achieved a remarkable 15% reduction in bounce rate, surpassing the set goal of 10%.

Traffic Growth: By focusing on relevant and timely information for small businesses impacted by the pandemic, I successfully drove traffic to key posts and pages on the website.

Give Us Five Initiative: The heart of the project, the "Give Us Five" initiative, exceeded expectations by garnering an impressive 375 donated hours from 75 local professionals. More than 200 local businesses benefited from this campaign, receiving valuable support during a challenging period.

Conclusion: The Grow Smarter St. Petersburg Website and Content Strategy project not only met but exceeded its objectives, making a significant impact on the local small business community. By combining a user-friendly website, engaging content, and a community-focused initiative, we were able to provide essential support during uncertain times and fostered a spirit of collaboration within our community.

This project stands as a testament to the power of digital solutions in driving positive change and support for small businesses when they needed it most.