MIRA is a modern skincare brand designed around clarity, confidence, and minimalism. I created a complete visual identity system including logo design, color palette, editorial imagery, and a full brand deck.

Deliverables:

Full Brand Guidelines

Logo System

Typography System

Brand Deck

Visual Art Direction

I crafted a cohesive imagery style using high-resolution editorial skincare photography, soft lighting, and close-up textures. These visual assets reinforce the brand’s softness and confidence-driven messaging.

MIRA’s identity blends soft neutrals, modern serif typography, and natural textures to create a brand that feels calming, trustworthy, and editorial.

The finalized palette centers around soft neutrals, muted olive, warm sand, and charcoal, creating a calm, natural feel. Each tone is chosen to work well across packaging, photoshoots, and digital layouts.

The final identity system is minimal, warm, and premium, giving MIRA the visual credibility of a modern skincare brand. The deck successfully communicates the brand’s tone, values, and aesthetic direction, and provides a strong foundation for future packaging design, web design, and marketing collateral.