The project kicked off with a workshop to lock down the name of the app and the visual guidelines that would apply to both physical and digital touchpoints. The workshop was informed by a survey we ran with 26 teens ranging from 6th-12th grade to better understand their favorite apps, financial habits, and their preferred ways of learning. Participants also ranked popular apps in the market and their top 3 were collectively described as; social, easy, fun, expressive, useful, and informative.

Parents set the weekly allowance and interest rate with an option to post chores for additional earnings. Parents and kids share a view into card transactions and wishlists. We included a social element to the app where kids could see friends goals and wishlists. Additionally, the app is adorned with colorful, playful brand elements.