“Nature Hedonist is a Sustainable linen wear for free spirits and young souls, love for nature, environment & community” honouring nature’s four elements is the main idea behind the brand.

The logo organically embodies the four elements: fire, water, air, and earth. Its design is inspired by tribal art and the boho chic style. 

The brand’s primary color palette features Oatmeal and Blue Charcoal, symbolizing sand and rocks.

Packaging and labels feature a minimal design printed on recycled cotton cardboard, emphasizing the brand’s core value of sustainability.

The light breeze shade, a dusty green hue was selected for the Air element, representing lightness and the sense of ease.

I selected a blend of typography styles to convey both modernity and elegance. Our goal was to give the brand a contemporary, youthful vibe while also evoking the sophistication of a fashion magazine editorial.

I designed a series of merchandise and packaging specific for each element.

Integrating the logo’s graphic elements into the product reinforces the brand identity and enhances recognition. We created fabric patterns featuring the logo elements in shapes that symbolize the sun, energy, and meditation.