Website Redesign of geon.com
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Marketing Strategist
Content Editor
Content Writer
HubSpot
SEMrush
Lead the redesign of a 60+ page website launched in Dec., 2021 with stellar results YTD: +39% YoY growth in website visits, 310 leads (2H '22) and Organic Search traffic +6% YoY
Selected the platform (HubSpot CMS)
Vetted and selected website agency
Created and executed the SEO strategy
Organized customer and subject matter expert (SME) interviews
Page copywriting and editing the entire site
Orchestrated technical database clean up project
Leveraged an industry third-party database (UL Prospector) to dynamically display technical data and pages onsite
www.geon.com
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Posted Feb 20, 2023
Lead the redesign of a flat, brochure-like website on WordPress to interactive digital lead generating tool. +39% YoY growth visits from SEO, 310 leads (6 mo.)
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Tags
Marketing Strategist
Content Editor
Content Writer
HubSpot
SEMrush
Email Marketing
Strategic Marketing Plan + Execution
Lead Generation Tools
Content Marketing Resource Center - Creation & Monetization