Strategic Marketing Plan + Execution
Patrice Ayling
Digital Marketer
Marketing Strategist
Business Strategist
Google Search Console
HubSpot
SEMrush
Implemented winning digital marketing and demand generation strategy that resulted in $2.4 Million in Closed-Won Revenue, an ROI of $4.88 (2022) and an $17+M pipeline (2023)
- Strategy Summary
- SWOT Analysis
- Set marketing goals, determine initiatives, developed success metrics / KPIs
- Identified target market
- Developed Buyer Personas
- Competitive Analysis
- Selected digital marketing channels and platforms
- Set budget
