Strategic Marketing Plan + Execution

Implemented winning digital marketing and demand generation strategy that resulted in $2.4 Million in Closed-Won Revenue, an ROI of $4.88 (2022) and an $17+M pipeline (2023) - Strategy Summary - SWOT Analysis - Set marketing goals, determine initiatives, developed success metrics / KPIs - Identified target market - Developed Buyer Personas - Competitive Analysis - Selected digital marketing channels and platforms - Set budget