Branding and Web Development: Crafting Web Identity for a Healthcare Innovation Startup

As a Web Designer for Arrakis, I led the creation of a cohesive brand identity that reflected the company's approach to healthcare technology.

This project challenged me to visually communicate complex concepts while maintaining a human-centric focus essential in healthcare.

Brand Discovery: Conducted a brand discovery phase to uncover Arrakis' core values and unique selling propositions, laying the foundation for a meaningful and authentic brand identity.

Brand Guidelines: Developed comprehensive brand guidelines to ensure consistency across all touchpoints, facilitating a unified brand presence as the startup grows.

Website Design & Webflow Development: Designed and developed a user-friendly, informative website using Webflow, showcasing Arrakis' innovative solutions while prioritizing accessibility and clear communication of complex AI concepts.

Marketing Collateral: Produced various marketing materials that aligned with the brand identity, effectively communicating Arrakis' value proposition to potential clients and partners.

This project was a great opportunity to bring Arrakis' vision to life through design. I focused on creating a brand that feels both innovative and caring. The end result is a visual identity that speaks to both healthcare professionals and patients, helping Arrakis stand out in a crowded field.

Check out their website: Arrakis