Tarot Deck Brand Identity & Collectible Packaging by Aleksey IvanovTarot Deck Brand Identity & Collectible Packaging by Aleksey Ivanov

Tarot Deck Brand Identity & Collectible Packaging

Aleksey Ivanov

Aleksey Ivanov

MALCÉRA is a premium tarot deck brand built around the concepts of guilt, judgment, and transformation. The name combines MAL (wrongdoing) and CÉRA (wax/paraffin) — two elements that run through every design decision: darkness and the fragile light that cuts through it.
The brief called for a complete visual system: guidebook cover, card box (all panels), and card back pattern — designed as a unified identity with engraving-style illustration, custom blackletter logotype, and a strict three-layer print production structure (offset print / blind embossing / red foil stamping).
The central figure — a blindfolded woman in a monastic hood holding a candle — acts simultaneously as judge, priestess, and fate. The candle references CÉRA directly. The blindfold references both justice and the unknown
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Posted Sep 14, 2026

Complete print production system: guidebook, box, and card back design with foil stamping and blind embossing