The Dividend Collective by Saras ToteyThe Dividend Collective by Saras Totey

The Dividend Collective

Saras  Totey

Saras Totey

The Dividend Collective

What it is: A paid personal-finance newsletter and members site. Readers pay a monthly subscription to get a weekly Dispatch newsletter on the markets and a private members area. ATT designed it, built the subscription billing on Stripe, and launched it. It went from zero to nine paying subscribers in the first launch quarter.
Visit thedividendcollective.com ↗

The challenge

Most personal-finance content online is either Substack-aesthetic noise or paywalled by big-name publishers. Launch a new personal-finance brand that feels like a real publication, runs its own subscription rails, and gets to revenue without depending on someone else's platform.

What ATT shipped

A print-inspired editorial homepage, a member-only Portfolio section, a weekly Dispatch newsletter, and a custom Stripe billing stack with member portal. Everything self-hosted, no Substack lock-in. Subscription, member auth, and content gating built from scratch so the business owns the relationship.

The numbers

0 → 9 paid subscribers acquired in the launch quarter on the custom Stripe stack.
Weekly Dispatch newsletter shipped on a clean publishing pipeline, every Monday.
Own rails self-hosted billing and member portal, zero platform lock-in or revenue cut.
Editorial print-inspired layout and typography that signals real publication, not a Substack.
Like this project

Posted Jun 7, 2026

A subscription-based personal finance site featuring a newsletter and member portal, launched with nine subscribers.