FBA Construction Brand Design

FBA Construction is a well-established company operating in the construction and building sector. With years of experience and expertise, they have risen to a leading position in construction projects. Our client, FBA Construction, is among the respected brands in the industry, known for innovative projects, quality craftsmanship, and customer-centric approach.

Objectives:FBA Construction aimed to solidify its leadership in the industry and stand out from competitors by acquiring a strong corporate identity and an impactful logo design. The new logo and corporate identity needed to reflect the company's strength, solidity, and innovative vision.

Approach:In the logo design process, we engaged in a series of meetings with our client to understand their essence and target audience. We conducted a comprehensive analysis of the company's values, mission, and vision. Additionally, we analyzed other significant players in the industry to identify points of differentiation.

Design Process:During the logo design phase, we embarked on a quest to find a symbol that represents the company's core values and contributions to the construction sector. Eventually, we designed a logo featuring three stacked squares. These squares symbolize strength, durability, and leadership in the construction industry. The use of geometric shapes also references the company's expertise in engineering.

Typography:A bold and powerful typography was chosen to emphasize the company's solidity and leadership. The navy blue typography signifies elegance and professionalism, while maintaining harmony with the burgundy logo.

Colors:The burgundy color symbolizes energy, power, and passion, while the navy blue color represents sophistication, trust, and loyalty. This color combination underscores FBA Construction's quality and commitment to its clients.

Outcome:The new logo and corporate identity we created for FBA Construction successfully reflect the company's vision and values. Through its strong and impactful design, FBA Construction will further strengthen its industry leadership and set itself apart from competitors.