Sid is a plumber based in Bristol who had the skills, the experience, and happy customers but none of that was visible online.

People needed his services, but his old digital presence didn’t help them find him or trust him enough to book.

He hired me to design a landing page that was SEO-friendly, highly optimized, and structured to convert visitors into bookings.

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The Challenge Sid wanted a page that did folloing things:

• Bring customers through local SEO • Show his previous plumbing work so people could trust his craftsmanship • Display real client testimonials • Collect leads through a simple quotation form

My Approach I redesigned everything around one core idea:

Focus areas included:

• Clean local SEO structure • Clear service breakdown • High-impact hero section with strong CTAs • A “Previous Work” showcase to prove credibility • A testimonial section highlighting real client experiences • A simple quotation form so customers can request prices instantly • Full mobile speed optimization for fast loading

Every section had one job: reduce friction and increase trust.

Sid now has a landing page that actually represents his work:

• Optimized for “Plumber in Bristol” and related keywords • Showcases his past projects • Displays client testimonials to build instant credibility • Includes a quotation form that generates real leads • Loads fast and works perfectly on mobile