Anomalía Society is a full-service beauty salon located in Carrollton, TX. Their mission is not just about enhancing outer beauty but also about fostering a sense of inner well-being and confidence in a luxurious yet relaxed environment. The objective was to develop a forward-thinking and unique visual identity inspired by the brands name “Anomalía”, meaning “anomaly” in Spanish. Vivid colors combined with carefree typography create a forward-thinking and striking identity that is unique, playful, and vibrant.