Bilingual WordPress Site for Taquería Mazatlán

A bilingual WordPress site that keeps pace with a food truck on the move, live locations, multi-location menus, and a Spanish experience built end to end, not bolted on.

Custom Child Theme Design/Development, Locations & Events System, Multi-Menu System, Bilingual (EN/ES), Instagram Integration, SEO

Taquería Mazatlán has been serving handmade tacos with bold coastal flavors from Sinaloa since 2019, family-run, recipe-driven, and parked at a different local brewery almost every night across the Inland Empire. They had a loyal following, strong Instagram presence, and a real operation. What they didn’t have was a website that could keep pace with how the business actually moves.

Customers were tracking the truck through Instagram stories, which works until it doesn’t. There was no central place for tonight’s location, the full menu, or catering inquiries. And a significant portion of the customer base is Spanish-speaking, which meant a half-translated site wasn’t going to cut it. Every menu item, every event, every catering page needed to be properly bilingual, not a translation widget bolted on top.

This was a full LP build on top of the Foodie parent theme, Track One Design’s productized foundation for food vendors, customized into a child theme specific to Taquería Mazatlán’s brand and operation. The parent handles the structural patterns every food truck needs; the child theme makes it look and behave like Taquería Mazatlán.

Purpose-built post types for events and locations, so the site always knows where the truck is next. The homepage and Find Us page pull the upcoming appearance live, no manual edits to static text, no stale data, no scrambling to update before service.

Different menus for different locations, plus a downloadable PDF version for catering inquiries and event hosts. Built so the Taquería team can update items, prices, and availability without touching a line of code or calling a developer.

Full English and Spanish, not just on static pages, but across every custom post type and field. Menu items, locations, events, catering content. Spanish-speaking customers get the same experience as English-speaking ones, not a watered-down version.

The site now mirrors how the business actually runs. A customer pulls up the homepage and immediately sees where the truck will be tonight. The Find Us page lays out the full upcoming schedule. The Menu page handles location-specific menus and a downloadable PDF for catering and event hosts. The Instagram feed pulls in fresh photography automatically, no separate gallery to maintain.

Mobile-first throughout, because that’s how the audience finds them, in the car, in line at a brewery, deciding what to order. And every bit of it works in Spanish, end to end. Handed off with a full Master Tape walkthrough so the Taquería team can run the site without a developer on call.

“Taquería Mazatlán is a serious food operation with a serious following. The brief was to build a site that respected both, fast on a phone, bilingual without compromise, and built so the family can run it without calling a developer every time the schedule changes.”

Custom WordPress child theme on the Foodie parent

6 pages: Home, Menu, Catering, About, Contact + Find Us

Custom Locations & Events post types with live “next appearing” feed

Multi-location menu system with PDF download

Full bilingual build, English + Spanish across all custom post types

Instagram feed integration for live gallery

Mobile-first responsive design

Yoast SEO setup + Master Tape handoff