Jobdirecto, a job portal for Hispanic immigrants in New York

The project I am most proud of. As simple as it may seem, Jobdirecto has been a profitable company since 2020, attracting 150,000 unique visitors each month. Its success stems from a deep understanding of its audience and a design philosophy that prioritizes functionality and clarity over aesthetics. A concrete yet unorthodox growth strategy, coupled with relentless testing of different pricing models, allowed me to find a structure that benefits all parties involved—the users, the business owners, and myself.