About the project
Ines Calder is a website for a London business coach who works with founders and CEOs. Clear programmes with fixed fees, a twelve-month method and real client results give a busy CEO enough to decide, and a discovery call form makes the next step easy.
Ines Calder is a complete website for a business coach who works with the founders and CEOs of growing companies in London. It was designed to make the decision easy, with fixed monthly fees, a clear method and results written up as client case studies.
The brief
Executive coaching is sold on trust, and most coach websites offer a headshot, a wall of quotes and a contact form. Ines needed a site that lets a busy CEO see how she works, what it costs and what changes for clients in a few minutes, before they ever pick up the phone.
The approach
We led with a full-bleed portrait and a one-line promise, then answered doubts in the order a CEO has them: familiar problems, four programmes with fixed monthly fees and a twelve-month method in four phases. A cream page with navy panels and saffron accents keeps it warm and serious.
Homepage and pages
The site includes Home, Coaching with four programmes, Approach, Results with four client case studies, About, a Journal of short articles, Contact, Privacy and Terms pages, with a discovery call form on every path.
Inside the site
The visual direction pairs a cream page with deep navy panels and saffron accents, Host Grotesk headlines with an italic serif for emphasis and a large portrait-led hero. A pinned twelve-month timeline, a results slider and a working-week chart give the page movement without noise.
Built on WordPress with Elementor, almost everything is a native, editable section, with custom elements only for the forms and a few drawn objects, so Ines can change copy, fees and pages herself.
The outcome
The site now does the first meeting’s work: a founder can recognise their problem, see the fees and the shape of a year, read results from client case studies and request a discovery call in minutes. It runs on WordPress with Elementor, so Ines can edit every section herself.
1 like · 8 views · Sep 30, 2026
A website for a London business coach with fixed-fee programmes, a twelve-month method, client case studies and a discovery call form.
