Drinko Case Study
Raed Okal
The FMCG industry stands for Fast-Moving Consumer Goods industry, which is a large and diverse sector that deals with the production, distribution, and marketing of frequently consumed consumer products such as food, beverages, personal care, household products, and other such products.
FMCG products are typically low-cost, high-volume products that are in constant demand and have a short shelf life. These products are sold through multiple distribution channels, including supermarkets, convenience stores, and online platforms. FMCG companies typically invest heavily in branding, advertising, and product promotion to drive consumer demand and maintain their market share.
Like this project
Posted Sep 23, 2023
Which are their most profitable products? What drives their customers to pick one product or another? What is the optimal size of the item that clients prefer?
Likes
0
Views
10
