Digital Marketing Agency Landing Page
Samrudhi Khapre
PROCESS
Project Info
DM
Digital Marketing Agency Landing Page
I present a project I undertook as a personal task. It allowed me to demonstrate my skills and creativity in creating a digital marketing agency's online presence from the ground up.
Research
Analyzed competitor's websites for layout, content, and user engagement insights.
Sourced inspiration from web design platforms and portfolios to enhance UX/UI, guiding layout, navigation, and visual elements.
Ensured brand alignment by studying the marketing website’s typography and color schemes.
Wireframe
I've developed low to mid-fidelity wireframes for desktop, tablet, and mobile layouts, laying the foundation for a responsive and user-friendly website design.
Typography
Open Sans and Source Sans Pro, chosen for their contemporary elegance, ensure readability and aesthetic appeal. Open Sans adds a contemporary, welcoming touch to headings, while Source Sans Pro conveys sophistication and ensures clarity in body text.
This typography choice strengthens the website's professional and engaging aesthetic.
Color
The color palette, consisting of a deep charcoal gray primary color and warm gold secondary hues. The primary color radiates sophistication, while the secondary colors infuse vibrancy and creativity into the design. The text colors are carefully selected for legibility, ensuring optimal contrast and readability.
Together, these color choices create a harmonious and visually appealing design.
Brand Personality
The website's brand personality is professional, modern, and engaging, reflecting competence and creativity. The typography and color work in harmony, creating a cohesive and visually appealing design.
Final Design
Motion Design
