Advertising Campaign at COP26

With the world’s eyes on Glasgow during the COP 26 in 2021, the client wanted to raise awareness of its investments in hydrogen technologies and to promote the use cases for hydrogen in home, industry and transport.

Insight: Delegates travelling to COP26 would be funneled through the same airport and roads in Glasgow.

Strategy: Raise awareness and recognition of hydrogen as the ‘fuel of the future’ through advertising.

The campaign used motorway billboards, airport exhibitions, brand ambassadors, digital signage and hydrogen cars and buses - alongside a wider print and digital comms campaign and even a stand at the Tory Party conference.

Concept: A key message of, “Hydrogen: Fuel of the Future”, supplemented by 8 key stats, and to avoid the typical use of water imagery, bubbles and ‘blue’.

We devised and managed the entire production of the collaterals - collaborating with external agency partners to ensure a consistent campaign in Europe and beyond.