Brand, positioning + website

The client was seeking to re-establish itself as the best development partner in the healthtech market; the current brand identity had aged, and competitors presented themselves as more modern and innovative.

The challenge was to analyse the current market and positioning, formulate a new brand identity, then implement this update across all digital platforms.

Insight: There are 3x key audiences - people with ideas; partners to run trials; policy-makers seeking consultation.

Strategy: To use visual separation and website structure to funnel the 3x audience to the information they need.

Concept: 'Innovators 2.0' utilises blue and white medical cues and plays with the idea of innovation and developing new solutions through the metaphor of building blocks.

This work was submitted to the Scottish Design Awards 2023.