I always tell my clients: show, rather than tell. So when it came time to produce something to promote my own business, Story Orchard, it was important to take my own advice.
Video as a medium is particularly good at communicating emotion. In this piece, I wanted to give viewers a sense of action. The words and featured content are important, but they're secondary to the pacing, the music, the energy.
Many people t
hink that as Social Media becomes more crowded, it becomes harder to stand out or break through–but this isn't true. While there is more content than ever, most of that content is bad, making it easier to stand out if you present viewers with something meaningful and interesting.