Brian Wallen | Home in Wayne

I produced this piece for the Wayne County, Indiana, Economic Development Corporation as part of a talent attraction economic development initiative I helped to develop. Brian is a local musician who we featured in a series of videos, along with his wife Molly.

I am sharing this video because it highlights the power of great storytelling: you don't need expensive drones or special effects to connect with your audience, you simply need an understanding of who your audience is and what they will connect with.

This video was wildly popular when we first released it, garnering hundreds of thousands of organic views and bringing significant attention to our newly-launched economic development initiative.